Complete the Following Using the Terms Listed

question 83

Multiple Choice

Complete the following using the terms listed.
-A campaign to promote a political candidate is an example of _____.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Five-Factor Model

A model that describes human personality through five broad domains: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Conscientiousness

A personality trait characterized by carefulness, diligence, and the desire to do a task well.

Punctual

The quality of being on time to appointments or obligations, reflecting a respect for other people's time as well as one's own.

Five-Factor Model

A theory identifying five primary dimensions of personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.