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Explain How a Company Might Decide on a Marketing Mix

question 28

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Explain how a company might decide on a marketing mix for an international company.

Identify the conditions for a firm's short-run and long-run equilibrium in perfect competition.
Explain the role of marginal cost in a firm’s decision-making process.
Determine the shut-down price and break-even price for firms.
Understand the assumptions underlying the model of perfect competition.

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