A Company's Financial Records Are a Source of ______ and ______

question 84

Multiple Choice

A company's financial records are a source of ______ and ______ data for marketing researchers.

• A) external; primary
• B) internal; primary
• C) external; secondary
• D) internal; secondary

---

Definitions:

Cost Over Budget

The amount by which actual spending exceeds the planned or budgeted amount.

Sales Exceeding Budget

This indicates a financial scenario where actual sales revenue surpasses the projected figures in the budget, often viewed positively as it suggests higher profitability.

Maintenance Department

A functional area within an organization responsible for the continuous upkeep and repair of equipment, buildings, and facilities to ensure smooth and efficient operations.

Manufacturing Company

A business that produces finished goods from raw materials through the use of labor and machinery in a systematic process.