One of the Most Common Forms of Segmenting Consumer Markets

question 135

Multiple Choice

One of the most common forms of segmenting consumer markets uses characteristics such as age, income, household size, and/or ethnic group. This is known as ______ segmentation.

• A) geographic
• B) demographic
• C) end-use
• D) psychographic

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Definitions:

Labor (L)

A measure of the work done by human beings in the production process, considered a factor of production in economics.

Profit-Maximizing

The process businesses follow aiming to achieve the highest possible profits by adjusting production levels, pricing, and other operational factors.

Least-Cost Combination

An economic principle where firms seek to minimize their costs of production by using the most efficient combination of resources.

Inputs

The inputs including workforce, materials, and financial investment employed in the process of manufacturing products or delivering services.