The Chances of Success Are Greater When the Lead Entrepreneur

question 46

Multiple Choice

The chances of success are greater when the lead entrepreneur and the team share the same _____ for a new venture.

• A) responsibilities
• B) skills
• C) vision
• D) network
• E) status expectations

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Definitions:

Problem Recognition

The initial stage of the buying process where a consumer identifies a need or problem that can be satisfied by purchasing a product or service.

Cognitive Dissonance

The mental unease felt by a person when they simultaneously possess conflicting beliefs, ideas, or values.

Internal Search

The process by which consumers use their own memory and knowledge to identify possible choices in purchasing decisions.

External Search

The process consumers engage in by seeking information from sources outside of their personal knowledge base to make informed purchase decisions.