Examlex
The _____ of a product/service is the price as compared to competing products-the expected price.
Opportunity Cost
The cost of the next best alternative that is foregone when making a decision.
Rival
An individual or entity competing against others for the same objective or for superiority in the same field.
International Product Life Cycle
A theory describing how a product matures and sales change over time across international markets, often leading to global production and distribution changes.
Decline Phase
A stage in the life cycle of a product, market, or industry characterized by a decrease in sales, profitability, and consumer interest.
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