It Is Normally a Good Idea for the Entrepreneur to Discuss

question 8

True/False

It is normally a good idea for the entrepreneur to discuss what he or she thinks the business is worth in a business plan.

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Definitions:

Cognitive Dissonance

The psychological unease felt when a person simultaneously holds conflicting beliefs, ideas, or values.

Operant Conditioning

A learning process in psychology that uses rewards and punishments to modify behaviors.

Classical Conditioning

A learning process in which an originally neutral stimulus becomes associated with a specific response due to pairing with a stimulus that naturally evokes that response.

Implicit Personality Theory

Sets of assumptions about how different types of people, personality traits, and actions are related to each other.