The Marketing Plan Includes All of the Following EXCEPT

question 39

Multiple Choice

The marketing plan includes all of the following EXCEPT

• A) the location strategy for the business.
• B) the market niche.
• C) tools that will be used to reach the customer.
• D) a media plan for specific marketing tools.
• E) the business's identity.

---

Definitions:

Unprofitable Segment

A division or part of a company that does not generate profit and may result in a financial loss for the company.

Cost of Capital

The required return necessary to make a capital budgeting project, such as building a new factory or investing in new equipment, worthwhile.

Equity Funds

Investment funds that primarily invest in stocks, aiming to provide investors with growth or income through dividends and capital gains.

Borrowed Funds

Money that an entity obtains from another party with the promise to return the principal amount along with interest.