A Payment Model Where the Advertiser Pays Based on Some

question 6

Multiple Choice

A payment model where the advertiser pays based on some manner of conversion such as a sale or site registration is known as

• A) cost-per-impression.
• B) the conversion rate.
• C) cost-per-action.
• D) cost-per-click.
• E) pay per lead.

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Definitions:

Research Design

A structured plan or strategy outlining how research will be conducted, including methods for collecting and analyzing data.

Cross-Sectional

A type of research design or analysis that examines a population or a subset of individuals at a single point in time.

Longitudinal

Pertaining to research or studies that follow subjects over a period of time, observing changes or development in those subjects.

Experimental Group

In research, a group of subjects who are exposed to the variable under study, allowing researchers to determine the effect of the variable on the outcome.