Complete the Following Using the Terms Listed

question 115

Multiple Choice

Complete the following using the terms listed.
-A single brand name such as Johnson & Johnson that is used for the entire line of products is an example of a(n) _____.

• A)marketing intermediary
• B)Test marketing
• C)Brand insistence
• D)Product life cycle
• E)brand names
• F)wholesaler
• G)family brand
• H)Brand awareness
• I)Convenience products
• J)product line
• K)wheel of retailing
• L)logistics

---

Definitions:

Creole Families

Historically referred to people of mixed European and black descent or to families that were descendants of colonists in colonial America, especially in the Caribbean and Latin America.

British Empire

A global empire comprised of dominions, colonies, protectorates, mandates, and other territories ruled or administered by the United Kingdom between the 16th and 20th centuries.

Enlightenment Thinking

A philosophical movement of the 18th century, emphasizing reason, individualism, and skepticism towards traditional doctrines.

Stamp Act

A 1765 British law imposing a tax on all paper documents in the American colonies, leading to widespread protest and contributing to the American Revolutionary movement.