The Pampered Chef Sells Gourmet Cooking Supplies to Consumers Through

question 138

Multiple Choice

The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople. The Pampered Chef is a ______ retailer and uses ______.

• A) nonstore; direct-response retailing
• B) nonstore; direct selling
• C) store; direct-response retailing
• D) store; direct selling

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Definitions:

Symbolic Culture

The aspect of culture that includes nonmaterial cultural elements such as beliefs, practices, values, and symbols that have meaning and significance in society.

Material Culture

The physical objects, resources, and spaces that people use to define their culture, including buildings, artwork, tools, and clothing.

Ideal Culture

The values, norms, and behaviors that a society or group considers desirable and strives towards, often in contrast to real culture.

Real Culture

The actual behavior patterns and norms practiced by a society, as opposed to the idealized values and norms it professes to follow.