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As a result of expeditions by Louis Joliet, Jacques Marquette, and Robert Cavelier, Sieur de la Salle, France
Countertrend
A countertrend is a market movement that opposes the general direction of the market or current trends, often temporary in nature.
Environmental Scanning
A process used by organizations to monitor, analyze, and evaluate their external environment to identify opportunities and threats.
Competitive Intelligence
The gathering and analysis of information concerning competitors' activities and general business trends to formulate strategies.
Environmental Scanning
The process of systematically examining the external environment to identify and understand trends, opportunities, and threats that could impact an organization.
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