Complete the Following Using the Terms Listed Below

question 31

Multiple Choice

Complete the following using the terms listed below.
-Pricing method that sets an intentionally high price relative to the prices of competing products.

• A)breakeven analysis
• B)promotional mix
• C)volume objectives
• D)institutional advertising
• E)discount pricing
• F)creative selling
• G)point-of-purchase advertising
• H)skimming pricing
• I)pushing strategy
• J)odd pricing
• K)integrated marketing communications
• L)cooperative advertising
• M)penetration pricing

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Definitions:

Operational Approach

A method of addressing problems or tasks focusing primarily on the practical and efficient achievement of objectives.

Management

The process of dealing with or controlling things or people, often within an organizational setting.

Henry L. Gantt

An American mechanical engineer and management consultant who developed the Gantt chart, a popular project management tool.

Human Factor

The consideration of the human element, including psychological, physical, and social aspects, in the design and operation of systems and services.