In an Effort to Boost the Entire Pork Industry, the National

question 122

Multiple Choice

In an effort to boost the entire pork industry, the National Pork Board sponsors an advertisement stating, "Pork. The Other White Meat." This type of promotion is called ______.

• A) name recognition
• B) media dominance
• C) primary demand
• D) media exposure

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Definitions:

Automatization

The process by which a skill becomes automatic with practice, requiring less conscious thought and effort to perform.

Spreading Activation

A mechanism within associative networks that explains how information is retrieved in the brain, where thinking about one concept activates related concepts.

Lexical Decision Task

A psychological experiment in which participants decide as quickly as possible whether a given string of letters is a real word or a non-word.

Spreading Activation

A method in cognitive science that explains how information is retrieved in the human brain, suggesting ideas in memory are connected and that activating one idea naturally leads to the activation of related ideas.