Dell Computer Provides Inner City Schools with Free Computers and Wireless

question 109

Multiple Choice

Dell Computer provides inner city schools with free computers and wireless Internet access. This is an example of ______.

• A) sales promotion
• B) public relations
• C) personal selling
• D) creative selling

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Definitions:

Utility-Maximizing

The process of adjusting consumption of goods and services to achieve the highest possible level of satisfaction or utility.

Satisfaction

Describes the feeling of fulfillment or pleasure that comes from acquiring or consuming a product or service.

Stock Market Crash

A sudden and significant decline in the stock market prices, leading to a loss of paper wealth and often preceding economic downturns.

Consumption Expenditures

The total amount spent by consumers on goods and services for personal use.