Promotion That Is Aimed at the Ultimate Consumer with the Goal

question 179

Multiple Choice

Promotion that is aimed at the ultimate consumer with the goal of generating demand for the good or service is based on a(n) ______.

• A) cooperative strategy
• B) pulling strategy
• C) pushing strategy
• D) emphasis on personal selling

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Definitions:

Recognize

The act of identifying or acknowledging something as being valid or important.