How Did Andrew Carnegie Help to Transform the Organizational Structure

question 54

Multiple Choice

How did Andrew Carnegie help to transform the organizational structure of manufacturing?

• A)He helped develop vertical integration.
• B)He employed a network of industrial spies.
• C)He treated his workers so well that many men would not work for other companies.
• D)He had inside connections in the government and was able to get contracts.

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Definitions:

Reseller

An entity or person who buys products or services to sell them, rather than to use or consume them personally.

Multibranding

The marketing strategy that involves a company using two or more brands to market similar products or services to different segments.

Target Markets

Particular segments of prospective customers that a business targets with its marketing strategies and actions.

Wholesaler

An individual or business entity that distributes products in bulk at reduced rates, primarily to retailers instead of selling them directly to end-users.