Instructions: Identify the Following Terms

question 5

Short Answer

Instructions: Identify the following terms:
Apollo

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Definitions:

Fake Influencers

Individuals on social media platforms who artificially inflate their number of followers or engagement metrics to appear more influential than they are.

Influencer Campaign

An influencer campaign is a marketing strategy that leverages personalities with significant online followings to promote products or services to their audience.

Audience Segment

A subgroup of a larger audience distinguished by specific characteristics, allowing for more targeted marketing and communication strategies.

Fake Influencer

An online persona that portrays themselves as a more influential or popular figure than they truly are, sometimes through purchased followers or engagement.