Examlex
The process used by an insurance company to determine whom to insure and how much to charge is called ______.
Societal Marketing Trend
A marketing approach that considers not only the company's requirements but also the consumers' needs and society's long-term interests.
Public Relations Exercise
Activities designed to manage and improve the public image and relationships of an organization with its stakeholders.
Transactional Marketing
A business strategy focusing on single, "point of sale" transactions, emphasizing maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.
Sustainable Development
Development that meets the needs of the present without compromising the ability of future generations to meet their own needs, emphasizing a balance between economic growth, environmental protection, and social equity.
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