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In one forecast, west of San Francisco, the flow is meridional with a cut-off warm, upper high situated just south of Alaska. To the south, both east and west of the high are troughs. Because the shape of this flow around the high resembles a Greek letter, the high and its accompanying ridge are known by this Greek letter; that is, as a(n) ____ high.
Marketing Budget
An allocation of financial resources set aside specifically for marketing activities aimed at achieving business objectives.
Promotional Element
Components of a promotional mix used by companies to communicate with their target markets, including advertising, public relations, and personal selling.
Public Relations
The practice of managing and disseminating information from an individual or organization to the public in order to influence their perceptions.
Stockholders
Shareholders are persons or organizations holding stock in a corporation, entitling them to specific rights and possibly a portion of the company's earnings in the form of dividends.
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