Examlex
In a management information system (MIS), the quality of information is determined by its usefulness to users, and its usefulness determines the success of an information system.
FAB Sequence
Features, Advantages, and Benefits sequence used in sales and marketing to communicate the value of a product or service to customers.
Business Proposition
An offer or suggestion, typically involving a product or service, presented to a potential client or partner.
Marketing Plan
A comprehensive document outlining the marketing strategies, tactics, and actions aimed at achieving the marketing objectives of a business.
Direct Suggestion
An approach that suggests prospects buy rather than telling them to buy.
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