Social Networking Sites Can Reduce Organizations' Costs by _____

question 41

Multiple Choice

Social networking sites can reduce organizations' costs by _____.

• A)giving customers more access to all sorts of organizational information
• B)limiting buyers' choices by offering services that make it difficult for customers to switch
• C)providing an inexpensive medium for targeting a large customer base
• D)customizing the organization's Web site and offering many options to customers

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Definitions:

AIDA

An acronym standing for Attention, Interest, Desire, and Action, used in marketing to describe the stages of consumer engagement and purchasing behavior.

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or behaviors of the audience.

Action

The process or act of doing something towards achieving a goal or result.

Planning Persuasive Messages

The process of strategically crafting communication to influence an audience's attitudes or behaviors.