_____ Is High When Customers Have Many Choices and Low

question 115

Multiple Choice

_____ is high when customers have many choices and low when they have few choices.

• A)Buyer power
• B)Threat of new services
• C)Rivalry among existing customers
• D)Risk of substitute products

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Definitions:

Direct Materials

Raw materials that can be directly attributed to the production of goods.

Sales Revenue

The total amount of income generated by the sale of goods or services related to a company's primary operations.

Sales Commissions

Payments made to sales staff based on the value of the sales they have made, typically a percentage of the sales amount.

Selling Expenses

Costs associated with the marketing and selling of a company's products or services.