Which Statement Is True of Database Marketing

question 101

Multiple Choice

Which statement is true of database marketing?

• A)It works by using univariate analysis to transform marketing from a proactive to a reactive process.
• B)It works by utilizing information that can be found outside the organizational database.
• C)It makes an organization responsive to the needs of its customers.
• D)It allows an organization to resist changes in the marketplace.

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Definitions:

Weighted-Average Method

An inventory costing method that averages the cost of all similar items available for sale during a period, assigning a consistent cost per unit sold.

Molding Department

A specialized section within a manufacturing facility where the shaping or molding of materials into finished products occurs.

Conversion Costs

Expenses associated with transforming raw materials into complete goods, which encompass both direct labor and the costs of manufacturing overhead.

Weighted-Average Method

An inventory costing method that assigns a cost to inventory on the basis of the average cost of all similar items in the inventory.