In the Context of Segmentation of Customers in Database Marketing

question 70

Multiple Choice

In the context of segmentation of customers in database marketing, _____ is a variable that includes gender, age, income, and marital status.

• A)strategical information
• B)geographical information
• C)psychographic information
• D)demographic information

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Definitions:

Absolute Pitch

The ability to identify or reproduce a musical note without the need for a reference tone.

Intermediate-Frequency

A frequency range that lies between the high frequency and low frequency bands, often used in radio frequency applications.

High Frequencies

Sound waves that have a very short wavelength and are typically perceived as high-pitched sounds.

Place Principle

A theory in auditory perception that suggests different parts of the cochlea are activated by different frequencies of sound, contributing to the perception of pitch.