In the Context of Business Analytics, Which Method Prepares a Decision

question 34

Multiple Choice

In the context of business analytics, which method prepares a decision maker for future events?

• A)Descriptive analytics
• B)Prescriptive analytics
• C)Predictive analytics
• D)Mobile analytics

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Definitions:

Heavy Advertising

A marketing strategy involving a high frequency or high volume of advertisements over a period to increase product or brand visibility.

Mass Media

Channels that are ideal for reaching large numbers of anonymous audience members; include national newspapers, magazines, radio, and television.

Advertising Channel

A medium through which an advertising message is transmitted to its intended audience, such as television, radio, internet, etc.

Media Mix

The combination of the media used and the frequency of advertising in each medium.