In the Context of Segmentation of Customers in Database Marketing

question 70

Multiple Choice

In the context of segmentation of customers in database marketing, _____ is a variable that includes gender, age, income, and marital status.

• A)strategical information
• B)geographical information
• C)psychographic information
• D)demographic information

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Definitions:

Theoretically Diverse

Pertaining to or involving a variety of theories, methods, or ideas in a particular field of study or practice, recognizing the value of different perspectives.

Behavioural Genetics

The field of study that examines the role of genetic and environmental influences on animal (including human) behavior.

Family Environment

The social and emotional atmosphere in which a person is raised, including family dynamics, relationships, and cultural practices.

Behavioural Genetics

The academic discipline that investigates the impact of genetics and environmental factors on behavioral patterns.