In the Context of a Database Marketing Campaign, _______ Tells

question 30

Multiple Choice

In the context of a database marketing campaign, _______ tells a business how much it should spend to maintain a relationship.

• A)enterprise resource planning (ERP)
• B)extraction, transformation, and loading (ETL)
• C)recency, frequency, and monetary analysis (RFM)
• D)customer lifetime value (CLTV)

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Definitions:

African-Americans

A demographic group in the United States consisting of individuals with partial or total ancestry from any of the black racial groups of Africa.

European-Americans

Individuals in the United States who have origins in any of the original peoples of Europe.

Divorce

The formal termination of matrimony through the verdict of a court or an authorized institution.

Childcare

The care and supervision of a child or children, typically from infancy through early childhood, by a person other than the child's parents.