In the Context of a Database Marketing Campaign, _______ Tells

question 30

Multiple Choice

In the context of a database marketing campaign, _______ tells a business how much it should spend to maintain a relationship.

• A)enterprise resource planning (ERP)
• B)extraction, transformation, and loading (ETL)
• C)recency, frequency, and monetary analysis (RFM)
• D)customer lifetime value (CLTV)

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Definitions:

Stock Acquisition

The process of purchasing shares of a company, thereby obtaining a portion of its ownership.

Voting Control

The power to influence or determine outcomes within an organization or governing body through the right to vote.

Commerce Clause

A provision in the U.S. Constitution that grants Congress the power to regulate trade between states, with foreign nations, and among Indian tribes.

Wickard V. Filburn

A landmark Supreme Court case in 1942 that greatly expanded the power of the federal government to regulate economic activity under the Commerce Clause.