Examlex
In the context of database marketing, demographics data explains which of the following?
Confidence
A belief in oneself and one's ability to succeed or handle various situations effectively.
Atmospherics
The use of space, lighting, music, and scent by retailers and marketers to influence consumers' mood, behavior, and spending in a commercial environment.
Store's Personality
Refers to the unique set of characteristics, attributes, and traits that differentiate a retail store, making it appealing to certain customers.
Utilization of Space
The process or manner in which an area or volume is used or managed.
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