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_____ make it possible for Web sites to customize pages for users, such as an e-commerce Web site recommending items based on your past purchases.
Content Validity
The degree to which a test or measure reflects the entire range of material it is supposed to be testing.
Content Validity
The extent to which a test or questionnaire accurately covers or represents the specific content it aims to measure.
Construct Validity
The extent to which a test or instrument measures the theoretical construct it is intended to measure.
Criterion-related Validity
A measure of how well one variable or test predicts an outcome based on information from other variables.
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