Explain the Concept of Click-And-Brick E-Commerce

question 60

Essay

Explain the concept of click-and-brick e-commerce.

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Definitions:

Personal Selling

A direct form of marketing where sales representatives interact face-to-face with customers to inform them about and sell a product or service.

Direct Contact

involves interaction between individuals or entities without intermediaries, allowing for immediate communication or exchange.

Communication

The process of exchanging information and ideas between individuals or entities, often involving speaking, writing, or using other mediums.

Legitimate Power

The authority derived from a formal position or role in an organization, which allows someone to influence others.