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_____ products, which are products or services that have been standardized for all markets, are becoming increasingly important in international marketing efforts.
Marginal Cost
The extra cost incurred by producing one more unit of a product or service.
Marginal Benefit
The extra value or contentment obtained when one more unit of a good or service is consumed or produced.
Positive Externality
A benefit that is enjoyed by a third-party as a result of an economic transaction.
Spillover Benefit
An advantage that results from an activity or product but benefits those who are not directly involved in its production or consumption.
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