Discuss How Customer Relationship Management (CRM)is More Than Just Tracking

Question

Examlex · Accepted Answer

The Answer is Answers will vary. CRM is more than just tracking and organizing contacts with customers. It gives organizations more complete pictures of their customers. CRM systems include tools for conducting complex analyses on customer data, such as a data warehouse and data-mining tools. With these systems, organizations can integrate demographic and other external data with customers' transaction data to better understand customer behavior. Based on this analysis, organizations can better target products to customers and manage customer issues, which increases customer satisfaction and retention. In addition, organizations can classify customers based on how valuable they are to the organization and manage them accordingly.

Discuss How Customer Relationship Management (CRM)is More Than Just Tracking

Definitions: