In the Context of Customer Relationship Management (CRM)applications, Describe ECRM

question 14

Essay

In the context of customer relationship management (CRM)applications, describe eCRM.

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Definitions:

Bureaucratic

Relating to a system of government in which most of the important decisions are made by state officials rather than by elected representatives.

Large Management

Refers to the administration and execution of strategic objectives within large organizations, involving complex structures and substantial resource allocation.

Increasing Returns

The phenomenon where an increase in the scale of production leads to a proportionally larger increase in output.

Doubling Quantity

The act of increasing the amount or number of something by 100 percent.