In a Customer Relationship Management (CRM)system, Which Is Effective in Tracking

question 52

Multiple Choice

In a customer relationship management (CRM) system, which is effective in tracking and analyzing customers' buying patterns?

• A)Web portals
• B)Data-mining tools
• C)Extranets
• D)Firewall networks

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Definitions:

Manufacturing Overhead Cost Driver

A factor that causes the cost of manufacturing overhead to change, such as machine hours or labor hours.

Predetermined Overhead Rate

A rate used to apply manufacturing overhead costs to products, calculated before the period begins based on estimated costs and activity levels.

Variable Manufacturing Overhead

Costs in the manufacturing process that vary with the level of production output, such as materials and energy usage.

Fixed Manufacturing Overhead

Costs associated with manufacturing that remain constant regardless of the level of production, such as salaries of management and rent of the facility.