In the Context of Customer Relationship Management (CRM), _____ Requires

question 19

Multiple Choice

In the context of customer relationship management (CRM) , _____ requires gathering a lot of information about customers' preferences and shopping patterns.

• A)idealization
• B)localization
• C)personalization
• D)visualization

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Definitions:

Context

The circumstances or setting surrounding an event, situation, or concept that helps to interpret its meaning.

Impression Management

The conscious or unconscious effort by individuals to control or influence the perceptions of others about themselves.

Feedback

Information given to individuals or groups about their performance or behavior with the intent to guide future improvements.

Decoding

The process of interpreting or giving meaning to a message received in communication.