Which Technique Is Used to Improve Customer Relationship Management (CRM)systems

question 28

Multiple Choice

Which technique is used to improve customer relationship management (CRM) systems by identifying, storing, and disseminating facts about how to perform tasks?

• A)Sales automation
• B)Collaborative filtering
• C)Order processing
• D)Knowledge management

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Definitions:

Constant Improvement

The ongoing process of making enhancements and optimizations to achieve better outcomes.

Consumer Trust

The confidence and belief that consumers have in the reliability and integrity of a brand or product.

Mattel

A large, multinational toy manufacturing company known for iconic brands such as Barbie, Hot Wheels, and Fisher-Price.

Robert A. Eckert

A business executive known for leading various companies, including Mattel, Inc.