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In the Context of Customer Relationship Management (CRM), Discuss How

question 47

Essay

In the context of customer relationship management (CRM), discuss how IT tools are used to improve customer service.


Definitions:

Communication Openness

The willingness and capacity to share ideas, thoughts, and feelings openly in conversations, fostering an environment of transparency and trust.

Organizational Effectiveness

Measures how well an organization achieves its stated goals and objectives efficiently, maintaining high performance over time.

Performance Appraisal

A systematic evaluation process through which an employee's job performance is assessed, typically by their supervisor, against certain criteria.

Communication Networks

Systems of interconnected individuals or devices that facilitate the exchange of information and data.

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