How Can a Geographic Information System (GIS)be Used for Marketing

question 23

Essay

How can a geographic information system (GIS)be used for marketing?

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Definitions:

Loose Cultures

Societal or organizational cultures that have fewer rules, more tolerance for deviation, and a wider acceptance of individual behavior variations.

Expected Behaviours

The actions or reactions that are anticipated in a particular context or role, often based on social, cultural, or organizational norms.

Cultural Distance

The extent to which cultures differ in values.

Work Centrality

The importance of work in an individual's life and its role in defining self-worth, identity, and social status.