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In Holland's theory, the concept of identity is used to measure
Service Quality
The evaluation of the alignment between a customer's expectations and the quality of service provided.
Evaluate Service
The process of assessing the quality, efficiency, and satisfaction provided by a service to ensure it meets or exceeds customer expectations.
Frontline Employees
Workers who directly interact with customers, playing a critical role in customer service and experience.
Service Standards
The predefined levels of quality and performance in service delivery that a business commits to achieve in its customer interactions.
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