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Susan wants to be a machinist, but is concerned because all of her brothers and sisters have at least a bachelor's degree. Her counselor used a (an) to help her discuss her aspirations as they compare to those of her siblings.
Market Attractiveness
An assessment of the potential profitability and growth opportunities in a particular market sector.
GE/McKinsey Grid
A strategic tool used for portfolio analysis, helping businesses prioritize their investments among different business units or product lines.
Business Strength
The distinct advantages or capabilities a company has that give it a competitive edge in the market.
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