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How can you use your knowledge of how the Sun's angle changes over the year and passive solar energy to save on heating and cooling bills in your home?
Revenue Per Ad Dollar
A performance metric that is calculated by comparing total revenue to the amount of money spent on advertising.
Reminder Advertising
Reminder Advertising is a marketing strategy aimed at reminding consumers about a product or service's existence rather than introducing new features or explicitly promoting purchases.
Existing Product
A product that is currently available in the market or has been previously introduced, as opposed to a new or upcoming product.
Frequency
A measure of how often the target market has been exposed to a promotional message during a specific time period.
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