Examlex
All of the following statements are true EXCEPT:
Marketing History
The evolution and history of marketing practices and theories, from traditional methods to digital approaches, reflecting changes in technology, consumer behavior, and market dynamics.
Relationship Era
Business era in which companies seek ways to actively nurture customer loyalty by carefully managing every interaction.
Sales Era
describes a historical period in marketing where the primary focus was on selling and pushing products to consumers, regardless of their needs or desires.
Marketing Era
A period in the history of business development when the focus shifted towards identifying and meeting the needs and wants of consumers, emphasizing marketing strategies.
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