Which of the Following Is an Advantage of Using Questionnaires

question 108

Multiple Choice

Which of the following is an advantage of using questionnaires instead of interviews?

• A) The researcher can develop a rapport with the subject.
• B) They provide opportunities for flexibility.
• C) They are usually anonymous.
• D) They usually have a longer timeline and are more thorough.

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Definitions:

Skimming Strategy

A pricing strategy involving setting high prices initially and then lowering them over time.

Market-Entry Barriers

Obstacles that companies face when trying to enter a new market, which can include regulatory policies, capital requirements, and established competitor advantage.

Price Sensitivity

The degree to which the demand for a product changes in response to a change in its price.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically including product, price, place, and promotion.