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Case 1-1
Lucy wants to develop a Web page to display her information. She wants to just start with a basic page that lists her accomplishments, her work history, and the different computer classes she has taken. She would like each section clearly identified
-Where will Lucy's information page be posted once she has created it?
Marketers
Professionals or companies involved in promoting, selling, and distributing a product or service to consumers.
Kano's Model
Kano's Model is a theory for product development and customer satisfaction that classifies customer preferences into five categories: Must-be, One-dimensional, Attractive, Indifferent, and Reverse, to prioritize features.
Customer Satisfaction
The measure of how well a company's products or services meet or exceed customer expectations.
Delighters
Features or elements of a product or service that exceed customer expectations, leading to high satisfaction and loyalty.
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