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Case 2-2 Life Decisions Cyber Cafe Is a Cafe with Free Internet

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Case 2-2
Life Decisions Cyber Cafe is a cafe with free Internet service and computers that are linked to various online career opportunities. They have set up their computers to display their Web site to help users have a starting point

-The owner wants to add his e-mail address as a link so customers can send questions to him directly.What should he be most concerned with when designing the links?


Definitions:

Competitive Market

A market structure characterized by a large number of sellers and buyers, where no single party can dictate prices or market conditions.

Price-Taker Industry

An industry in which individual firms have no control over the price set by the market and must accept the prevailing price.

Total Revenues

The total income received by a firm from selling its goods or services before any costs or expenses are subtracted.

Total Costs

The sum of all expenses incurred in the production of goods or services, including fixed and variable costs.

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