Examlex
Curricular approach refers to
Multibranding
A marketing strategy in which a company offers multiple brands within the same product category, each with a unique identity to target different market segments.
Mixed Branding
A marketing strategy where a company sells the same product under different brand names to different market segments.
Generic Branding
A marketing strategy that focuses on promoting the product category rather than a specific brand, often to emphasize value or cost-effectiveness.
Family Branding
A marketing strategy that involves selling several related products under one single brand name.
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