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Behavioural Analytics
The study of consumers' actions and behaviors, primarily through data analysis, to improve marketing strategies and customer understanding.
Doppelganger Threats
Doppelganger threats involve the risk of a brand's identity being mimicked or undermined by similar or counterfeit representations that damage its image.
Cultural Brand Innovation
The incorporation of cultural elements and insights into brand strategy and innovation, enhancing relevance and connection with target audiences.
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