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The most powerful and lasting economic lessons are likely to be those that involve
Value Proposition
A value proposition is a business or marketing statement that summarizes why a consumer should buy a product or use a service, highlighting the unique benefits offered.
Unmet Customer Needs
Customer requirements or desires that are not adequately addressed by current products or services.
Customized Products
Goods and services that are tailored or personalized to meet the specific needs or preferences of individual customers or user groups.
Psychographic Segmentation
A marketing strategy that divides the market based on consumer personality traits, lifestyles, interests, attitudes, or values to better target marketing messages.
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