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When to compare kings and queens to the president, children think
Societal Marketing
An approach to marketing that seeks to balance company profits, customer satisfaction, and societal well-being by focusing on socially responsible and ethical practices.
Cause Marketing
A type of marketing in which a company and a nonprofit organization work together to promote and raise funds for a particular cause or social issue.
MasterCard International
A multinational financial services corporation known for processing payments between the banks of merchants and the card-issuing banks of purchasers.
Fund-Raising
The process of gathering voluntary contributions of money or other resources, typically for non-profit organizations.
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